Summary:The expectations from the cooperation with Google is not so highCurrency fluctuations against the US dollar affect the company's profitability.Habitual high expectations The Clorox Company is an American multinational manufacturer and seller of consumer and professional products. Through its well-known brands, occupying the top position, the company has a constant steady growth and for fiscal year 2015 earned on sales of $ 5.7 billion. The stock has returned 6% year-to-date. Over the past 12 months, the stock rose 24%. Now it is trading at $ 123.85. Despite the fact that the company has achieved good results in recent years, the prospects can not explain the current status. Thus, it`s needed to closely monitor the impulsive leaps in stock prices. Market and household cleaning industry in the US has a low rate of growth, however, many small brands are a big risk for the company to raise prices and may affect growth in 2016. Google and Clorox work together as media partners to increase access to customers. The Company believes that the full online marketing will not help us reach a new level, so Clorox will rely on a slight increase. Therefore, the company will maintain this strategy until 2020, relying on the fact that the digital marketing industry is expected to grow by 11% by 2019. But the company's revenues, with not such a high dependence on the Internet marketing is expected to grow by 6.8% over the next 5 years. Despite the pessimistic outlook of the company for 2016, the results of 2015 session is not so depressing. Clorox has a 3% increase in volume over the quarter and the revenue growth of 4%. Due to the increased popularity of disinfectant wipes, cleaning up the sector increased by 7% and sales growth of 9%. Since the consumer is always focused on trying to find appropriate in quality product at the lowest price, according to Senior Director / Consumer ideas, Ashish Joshi. Clorox may no longer be able to raise prices without losing market share. Therefore, in 2016, most likely around 4% growth, which is insufficient to maintain the current assessment. As a significant impact on the company continuing decline currencies against the US dollar. According currency fluctuations contribute 3% impact. However, payment of dividends can still attract some investors. But the dim 4% growth forecast for 2016 makes the company less attractive to investors who are accustomed to high growth rates.